Tips for Building a Better Internal Link Profile

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Maybe now is the time to understand the difference between earning links and building links. It seems that for the last year or so, the trend has shifted from having to build links – to having to earn them with outstanding content. The concept was already introduced a long time ago, but at the time nobody paid much attention to it. These days, good web design and quality of content are the main factors writers and journalists take into consideration when trying to fetch the links from across the web. Read more

What Have You Done For Me Lately? Why Subscribers Unsubscribe

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Has anyone unsubscribed from your list lately? If no one has, you probably either have a super-tiny list or no list at all. Because every marketer – every single one – loses subscribers. We lose subscribers all the time. No matter how hard you try and how long you work, some people are just going to fall off your list now and then. It’s the facts of life… or at least the facts of email marketing.  Read more

Create a Father’s Day Email Marketing Campaign That Rocks

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Father’s Day is fast approaching. I’ve decided to take a closer look at the emails in my inbox and check how email marketers tackle the upcoming celebration. I wanted to find out more about the latest trends that dominate the Father’s Day communication. Take a look at what I have gathered and compare the presented ideas with your email marketing efforts. What is the father’s role in your strategy? Read more