Email marketing starts with a list! A high quality mailing list, means a more captive audience, higher open and click through rates, and most importantly there’s more chance the audience will take you up on your call-to-action. Read more
Content, content, content. It’s the modern marketer’s mantra, much the way real estate brokers say “location, location, location”. Trouble is, creating so much content is a lot of work. The model of Every Business As Publisher can stress out almost any small business marketer. Read more
A lot of people want to monetize their blogs, they want to help other people solve a problem that they are really good at solving. They might have the formal training and certification to do this, or the experience of working with others. They might have their own life journey where they overcame this problem themselves and now feel like they must help others. Read more
Your social media campaign almost invariably can be broken down into two distinct categories – your organic efforts, and your bought efforts. The aim of both games is of course first to get more ‘likes’, followers, engagement and connections, and from these to go on to acquire actual conversions in terms of subscribers and of course sales. Read more
All email marketers eventually face the same problem – low subscriber engagement. It’s natural that your readers will lose interest in your messages, especially if you’re sending them the same content regardless of who they are or what they are interested in. If this sounds familiar to you and you’re dealing with decreasing open rates and a shrinking email list, you’ll find your solution in Dynamic Content. If you want to personalize your campaigns and send relevant, unique emails, that’s the answer you’ve been looking for.
You must have heard this advice: stop trading hours for dollars, and you might be wondering what it really means. Well, basically you are being advised to package your expertise and skills in such a way that you remove the limit on the number of people you can actually serve, without getting burned out in the process. Read more
You’ve heard the metaphor about how social media is like being at a party, right? It’s a good framework to understand a medium that’s both new and completely tied up with human foibles, judgments, and egos. Many social media etiquette rules immediately make more sense when you use the party metaphor, like: Read more
Re-activating customers who are no longer engaging with your emails should be part of your regular email marketing strategy and factored into your customer lifecycle. It is a fact of life that people will lose interest over time. Although you can reduce that disinterest by working harder to keep people engaged (more on that later), it will happen that people will stop opening your emails. Be ready to re-activate when that happens. Read more
Webinars are a great but for some reason under-used tool for the purposes of content marketing. If you think about the best ever blog post that you’ve written, something that was at once deeply informative, entertaining, paved the way for some new thinking within your industry, drove an unprecedented amount of traffic to your website, and was most likely directly responsible for a few conversions to boot… Read more
I’m a big fan of Pinterest. Not only as a social media marketer, but as a general user, too. It’s the site that I turn to for inspiration when I’m in the (possibly low) mood for a bit of retail therapy. As a social network, there is one thing that Pinterest absolutely nails – appearance.